125ml Wine Measure
The 125ml campaign makes a smaller wine measure more widely available in on-trade outlets like pubs, clubs, bars, hotels and restaurants. This campaign is designed to generate awareness of the 125ml wine measure as an option alongside the larger measures usually offered. Outlets are encouraged to display 125ml pricing where possible and feature the campaign promotional materials within their venues.
Support and integration with Best Bar None
In 2018, the 125ml Wine Measure Campaign received the support of the Best Bar None initiative. Best Bar None is a successful award and accreditation programme that promotes responsible alcohol consumption and raises licensing standards in the on-trade environment. The 125ml campaign is now bolstered by inclusion in the Best Bar None Scotland scoring booklets and assessments going forward, as well as featuring in their social media and marketing support.
Progress to date
Managed pubs make up one section of the on trade, in 2012 64% of such pubs offered the 125ml measure by March 2019 this figure had risen to 99%*.