Scottish Alcohol Industry Partnership Relaunches
New logo, website and report spearhead new look partnership
The Scottish Alcohol Industry Partnership (SAIP) is a vehicle for the alcohol industry to work together to support, devise and deliver initiatives that promote responsible drinking and contribute towards tackling alcohol-related harm in Scotland.
The SAIP has launched a new website and produced a report which gives a snapshot of the many initiatives and programmes the alcohol industry are supporting either jointly through the Partnership or individually.
Current SAIP initiatives include:
• Promotion of the 125ml wine measure in the on-trade.
• The ‘You’re Asking For It’ campaign to reduce underage drinking by tackling the adults who buy alcohol on their behalf, known as a proxy purchase.
• Drinkaware at Work: partnering with Drinkaware to support the rollout of this programme which is designed to support employees in making better, more informed choices about their drinking.
Whilst there is more to do to improve Scotland’s relationship with alcohol there are indications that trends are going in the right direction. The SAIP and its members are committed to playing their part in promoting responsible consumption and tackling alcohol-related harm in Scotland.
Notes to editors
The Scottish Alcohol Industry Partnership (SAIP) is a partnership of alcoholic beverage producers and representatives of the on-trade and off-trade in Scotland which includes: