SAIP Forum meeting 21 May 2026: Meeting Note

CAP’s pilot parental campaign aims to reduce parental supply of alcohol and will be rolled out in 7 pilot areas. It is based on extensive research commissioned by CAP. This is an evidence-based campaign designed to educate and persuade parents of the benefits of an alcohol-free childhood. The hope is the pilot will lead to a scalable campaign.

In Scotland, the project will run in Cumbernauld (tbc) and Viewpark & Bellshill. It will run between September and December. An updated timeline will be provided once finalised.
Insights from the Sallis report and focus groups sessions in the pilot areas have informed the campaign’s aims and delivery methodology namely positioning it as a non- judgmental campaign. The messages used in the campaign were tested with 1000 parents.
The campaign will use the following channels: social media (Meta), school-based resources a campaign microsite, instore radio and campaign materials and supported with PR activity.
There will be a two-part evaluation: Part 1 a survey of 1000 parents to measures changes in awareness, comprehension and any reduction in intent to supply. Part 2: social media metrics, website stats and school/retailer engagement.
The forum recognised the work that has gone into getting the campaign to this pilot stage and look forward to receiving further updates.

An overview of Drinkaware campaign activity was presented throughout 2026 which focusses on Drinking Check alongside world cup activity in June and July followed by the launch of a Drinkaware brand campaign in September until November. A Christmas app campaign will launch in December using influencers.

The SAIP partnership funded Scotland focused Drink Check campaigns in 2024 and 2025 that aimed at driving targeted completions across Scotland.
Three options were presented for the partnership to support in 2026: 1) Supporting a
Scottish element of Drinkaware’s brand campaign. 2) A Scottish focused myDrinking app campaign. 3) A Scottish lead generation campaign.
Emily will investigate the current number of app users in Scotland and feedback.
SAIP partners will consider and feedback.

Updates in Brief

There are now 40 active CAPs with 8 more launching this summer and 20+ more in early-stage discussions
Currently averaging one launch per month this year. CAP Scotland is on track to reach 50 active CAPs by end-2026.
Since the last update CAP funded diversionary projects are being rolled out over in The
Braes, Bainsford & Langlees, Cowdenbeath, Govan, Bellshill, Kirkintilloch, Coatbridge and
Cumbernauld. There is agreement to continue the partnership with the Coalfields
Regeneration Trust and continuing to develop the partnership with Neighbourhood Watch.

The campaign will run from 29 June to 10 August. The 2026 evaluation area is Kilmarnock.

The 2026 campaign centres on in-store activity and social media, with an additional crime prevention leaflet being distributed to retailers together with the campaign packs.
PSYV will take on a broader role this year including taking on some in store surveying
A new delivery partner for this year’s social media campaign has been appointed.

An update was provided on the SBPA’s now published practical guidance for licensees ‘Managing World Cup Success - Advice for licensees showing FIFA World Cup 2026 matches’

Public Health Scotland has been invited to attend a future meeting of the SAIP Forum to give a presentation on the Alcohol Consumption & Harms Dashboard.
Local Alcohol Partnership Group is holding an event in Scotland on 6 October in Glasgow.
Date of next meeting 20 August 2026.